Insight · MarTech & data · 14 min read

The MarTech audit every CMO should run this year.

A vendor-neutral framework for sizing up your stack — and the questions to ask before signing one more contract.

What's here when this page lands

The full article page composes the long-form body (rich text + pulled quotes + embedded images), a key-takeaways block (AEO snippet-ready), and related articles. Article body copy migrates from docs/03-copy/ via Sanity in the next pass; the rendered handler reads from there.

We are migrating the full page from the prior build. The structural framework (vertical-aware routing, content data, Sanity-ready schema) is in place; the rendered handler ships in the next migration pass. Until then, the fastest path is the partner-led conversation below.

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